VICTORINOX SWISS ARMY
Victorinox Swiss Army timepieces are inspired by one of the most well-known products in history, the Original Swiss Army Knife: a true icon of Swiss savoir-faire.
The company was founded by Karl Elsener in the town of Ibach, Switzerland in 1884. Seven years later, the workshop began supplying Swiss soldiers with its first generation of multi-purpose knives.
Today, four generations later, great-grandson Carl Elsener IV is at the helm of the company and Victorinox Swiss Army Knives are standard issue for more than a dozen armies around the world – not to mention NASA astronauts.
In addition to the knives, which have been showcased in New York’s Museum of Modern Art since the 1970s, the VICTORINOX line also includes cutlery, timepieces, travel gear, fashion and fragrances. Each line has its own identity and style yet they all share the core values – highest quality Swiss design, durability and craftsmanship at a sensible price – for which Victorinox Swiss Army is legendary.